DENT AESTHETICSchönrock Dental Practice · Kellinghusen
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Privacy Policy

Privacy policy

We are very pleased about your interest in our practice. Data protection is of particularly high priority for the management of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC]. The use of the websites of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] is generally possible without providing any personal data. However, if a data subject wishes to use special services of our practice via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC]. By means of this privacy policy, our practice wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this privacy policy.

As the controller, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] has implemented numerous technical and organisational measures to ensure the most complete protection possible of the personal data processed through this website. Nevertheless, internet-based data transmissions can in principle have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The privacy policy of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy we use, among others, the following terms:

  • a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b) Data subject

Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

  • c) Processing

Processing is any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

  • e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

  • f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g) Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i) Recipient

Recipient is a natural or legal person, public authority, agency or another body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

  • j) Third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process personal data.

  • k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Zahnarztpraxis Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC]

Hauptstraße 16

25548 Kellinghusen

Germany

Phone: 004948228545

Email: schoenrock@dent-aesthetic.de

Website: www.dent-aesthetic.de

Heise RegioConcept

A brand of Verlag Heinz Heise GmbH & Co. KG, Verlag August Thunhoff GmbH & Co. KG, Verlag für Telekommunikation Nord GmbH, Heise Media Service GmbH & Co. KG.

Winsbergring 38

22525 Hamburg

Phone: 0049 40 80080 2390

Email: homepages-hh@heise.de

www.heise-regioconcept.de

3. Name and address of the data protection officer

The data protection officer of the controller is:

M.Sc., M.Sc. Herrat Schönrock

Zahnarztpraxis Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC]

Hauptstraße 16

25548 Kellinghusen

Germany

Phone: 004948228545

Email: schoenrock@dent-aesthetic.de

Website: www.dent-aesthetic.de

Any data subject may contact our data protection officer directly at any time with any questions or suggestions concerning data protection.

4. Cookies

The websites of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string by which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.

Through the use of cookies, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time the website is visited, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject may, at any time, prevent the setting of cookies by our website by means of a corresponding setting of the internet browser used, and may thus permanently object to the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

Configure cookies

5. Collection of general data and information

The website of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] collects a series of general data and information with each call-up of the website by a data subject or an automated system. This general data and information is stored in the server log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-pages accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the contents of our website correctly, (2) optimise the contents of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] both statistically and with the aim of increasing data protection and data security in our practice, in order ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Contact options via the website

Due to legal requirements, the website of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] contains information that enables quick electronic contact with our practice as well as direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is stored automatically. Such personal data, transmitted on a voluntary basis by a data subject to the controller, is stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

7. Routine erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or where provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with the statutory provisions.

8. Rights of the data subject

  • a) Right to confirmation

Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether or not personal data concerning him or her is being processed. If a data subject wishes to exercise this right to confirmation, he or she may, at any time, contact an employee of the controller.

  • b) Right of access

Every person affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller, free of charge and at any time, information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

  • the purposes of the processing
  • the categories of personal data being processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
  • the existence of the right to request from the controller rectification or erasure of personal data concerning the data subject, or restriction of processing, or to object to such processing
  • the existence of the right to lodge a complaint with a supervisory authority
  • where the personal data are not collected from the data subject: any available information as to their source
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

Furthermore, the data subject has a right to obtain information as to whether personal data has been transferred to a third country or to an international organisation. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, he or she may, at any time, contact an employee of the controller.

  • c) Right to rectification

Every person affected by the processing of personal data has the right, granted by the European legislator, to obtain the rectification without undue delay of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed - including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact an employee of the controller.

  • d) Right to erasure (right to be forgotten)

Every person affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and insofar as the processing is not necessary:

  • The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
  • The data subject withdraws the consent on which the processing was based pursuant to Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
  • The data subject objects to the processing pursuant to Art. 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) of the GDPR.
  • The personal data was processed unlawfully.
  • The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data was collected in relation to the offer of information society services referred to in Art. 8(1) of the GDPR.

If one of the aforementioned grounds applies and a data subject wishes to request the erasure of personal data stored by the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC], he or she may, at any time, contact an employee of the controller. The employee of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] will arrange for the erasure request to be complied with without undue delay.

Where the personal data has been made public by the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] and our practice, as controller, is obliged pursuant to Art. 17(1) of the GDPR to erase the personal data, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC], taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by those other controllers of any links to, or copies or replications of, that personal data, insofar as the processing is not necessary. The employee of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] will arrange the necessary measures in individual cases.

  • e) Right to restriction of processing

Every person affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject opposes the erasure of the personal data and requests instead the restriction of its use.
  • The controller no longer needs the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Art. 21(1) of the GDPR and it is not yet certain whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC], he or she may, at any time, contact an employee of the controller. The employee of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] will arrange the restriction of the processing.

  • f) Right to data portability

Every person affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller by the data subject, in a structured, commonly used and machine-readable format. He or she also has the right to transmit this data to another controller without hindrance from the controller to which the personal data was provided, as long as the processing is based on consent pursuant to Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR or on a contract pursuant to Art. 6(1)(b) of the GDPR, and the processing is carried out by automated means, insofar as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20(1) of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

In order to assert the right to data portability, the data subject may at any time contact an employee of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC].

  • g) Right to object

Every person affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is based on Art. 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

In the event of an objection, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims.

If the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of the personal data for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] processing data for direct marketing purposes, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her carried out by the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may directly contact any employee of the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] or another employee. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

  • h) Automated individual decision-making, including profiling

Every person affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject's explicit consent, the dental practice Herrat Schönrock, M.Sc., M.Sc. [DENT AESTHETIC] shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her own point of view and to contest the decision.

If the data subject wishes to exercise rights concerning automated decisions, he or she may, at any time, contact an employee of the controller.

  • i) Right to withdraw consent under data protection law

Every person affected by the processing of personal data has the right, granted by the European legislator, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact an employee of the controller.

9. Data protection for applications and in application procedures

The controller collects and processes the personal data of applicants for the purpose of handling the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits the relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of administering the employment relationship in compliance with statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically erased two months after notification of the rejection decision, provided that no other legitimate interests of the controller stand in the way of such erasure. Another legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the German General Equal Treatment Act (AGG).

10. Data protection provisions on the use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the internet community to provide personal or business-related information. Among other things, Facebook enables the users of the social network to create private profiles, upload photos and connect via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. In the course of this technical procedure, Facebook is made aware of which specific sub-page of our website is being visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises, with each call-up of our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before calling up our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains the setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications may be used by the data subject to suppress data transmission to Facebook.

11. Data protection provisions on the use of Google Analytics (with anonymisation function)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and evaluation of data about the behaviour of visitors to websites. Among other things, a web analytics service collects data about the website from which a data subject came to a website (so-called referrers), which sub-pages of the website were accessed, or how often and for how long a sub-page was viewed. Web analytics is mainly used to optimise a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

For web analytics via Google Analytics, the controller uses the extension "_gat._anonymizeIp". By means of this extension, the IP address of the internet connection of the data subject is shortened and anonymised by Google if access to our websites originates from a Member State of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flows of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information is stored, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject. With each visit to our websites, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics may be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website, as well as the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the information technology system of the data subject is later deleted, formatted or newly installed, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to his or her sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable data protection provisions of Google may be retrieved at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

11.1. Privacy notice on Google Tag Manager: This website uses the Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags via one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager. 11.2. Google Ads Remarketing: Our website also uses the remarketing function of Google Inc. ("Google"). This technology is used to present interest-based advertisements to visitors of the website within the Google partner network. The advertising is displayed through the use of cookies, with the help of which user behaviour during the visit to the website can be analysed and subsequently used for targeted product recommendations and interest-based advertising. On those pages, visitors may then be shown advertisements relating to content they previously viewed on websites that use Google's remarketing technology. According to its own statements, Google does not collect any personal data during this process. If you do not wish to receive interest-based advertising via the Google remarketing technology, you can deactivate the use of cookies by Google for these purposes by adjusting the relevant settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp. Further information on Google remarketing and Google's privacy policy can be found at: https://policies.google.com/technologies/ads?hl=de. Further information and the applicable data protection provisions of Google may be retrieved at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

12. Data protection provisions on the use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the internet community to provide personal or business-related information. Among other things, Google+ enables the users of the social network to create private profiles, upload photos and connect via friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. In the course of this technical procedure, Google is made aware of which specific sub-page of our website is being visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognises, with each call-up of our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject activates one of the Google+ buttons integrated on our website and thereby gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly accessible in accordance with the terms accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject, or elsewhere, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various Google services.

Google always receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged in to Google+ at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, he or she can prevent such transmission by logging out of his or her Google+ account before calling up our website.

Further information and the applicable data protection provisions of Google may be retrieved at https://www.google.de/intl/de/policies/privacy/. Further notes from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

13. Data protection provisions on the use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in the search engine results of Google and in the Google advertising network. Google AdWords allows an advertiser to define specific keywords in advance, by means of which an ad is displayed in the Google search engine results exclusively when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in accordance with the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. As long as the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping basket of an online shop system, were accessed on our website. By means of the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad, and to optimise our AdWords ads for the future. Neither our practice nor other advertising customers of Google AdWords receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information is stored, for example the websites visited by the data subject. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is accordingly transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords may be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. For this purpose, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved at https://www.google.de/intl/de/policies/privacy/.

14. Data protection provisions on the use of Instagram

The controller has integrated components of the service Instagram on this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos and additionally to redistribute such data in other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding component from Instagram. In the course of this technical procedure, Instagram is made aware of which specific sub-page of our website is being visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognises, with each call-up of our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page the data subject is visiting. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before calling up our website.

Further information and the applicable data protection provisions of Instagram may be retrieved at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

15. Data protection provisions on the use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, likewise free of charge. YouTube permits the publication of all kinds of videos, which is why complete film and television programmes, as well as music videos, trailers and videos made by users themselves, can be accessed via the internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube may be retrieved at https://www.youtube.com/yt/about/de/. In the course of this technical procedure, YouTube and Google are made aware of which specific sub-page of our website is being visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognises, upon the call-up of a sub-page containing a YouTube video, which specific sub-page of our website the data subject is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged in to YouTube at the time of calling up our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before calling up our website.

The data protection provisions published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

16. Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations carried out until the withdrawal remains unaffected by the withdrawal.

The data you enter in the contact form remains with us until you request its erasure, withdraw your consent to its storage, or the purpose for the data storage no longer applies (e.g. after your enquiry has been fully processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.

17. Legal basis of the processing

Art. 6(1)(a) GDPR serves our practice as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations that are necessary for carrying out pre-contractual measures, for example in cases of enquiries about our products or services. If our practice is subject to a legal obligation by which the processing of personal data becomes necessary, for example for the fulfilment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data might become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured on our premises and his or her name, age, health insurance data or other vital information then had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6(1)(d) GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases rest on this legal basis if the processing is necessary to safeguard a legitimate interest of our practice or of a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not prevail. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 GDPR).

18. Heise RegioConcept uses tracking pixels from external partners in order to provide statistics for the website www.dent-aesthetic.de or to implement certain services on the website.

19. Legitimate interests in the processing pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the wellbeing of all our employees and our shareholders.

20. Period for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely erased, provided it is no longer required for the performance or initiation of a contract.

21. Statutory or contractual provisions on the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is in part required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). For the conclusion of a contract it may sometimes be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our practice concludes a contract with him or her. Non-provision of the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision of the personal data would be.

22. Existence of automated decision-making

As a responsible practice, we do not use automated decision-making or profiling.

This privacy policy was created by the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer Munich, in cooperation with the Cologne IT and data protection lawyer Christian Solmecke.